Secrets of Video Production for Photographers - The Next Step

All attendees get free music composing software and royalty free music from SmartSound

Saturday Workshop Saturday February 26
9 am- 5 pm at the "The Lot" in West Hollywood "The Lot" at 1041 North Formosa Ave., West Hollywood, CA 90046- Limited to 20 participants Pre-register to save your spot and for quick parking.

Hosted by Hollywood-DI

Photography and video are coming together. In the last couple of years, the idea of photographers producing video has exploded and photographers now must gear up and learn the language of video. As advertisers and magazines turn to video on the web, cable and mobile devices to get out their message, there are more opportunities than ever for you to do video in tandem with your photography to capture new clients and sell video services to existing clients.

Producing video creates fundamental changes to your workflow. It requires new tools and techniques to take the step from photography to video. You need to learn what the new technologies mean to you from a photographer’s point of view. This is why Lee White, a professional photographer and educator, has created an intensive all day workshop to help guide you into video. This hands on workshop will go in depth about each step of video production so you can start producing your own video and avoid some of the most dangerous pitfalls.

In the morning, Lee White will go over the fundamentals of video production and direct a plan for a shoot for the afternoon. In the afternoon, we will shoot, and work with a professional editor from Hdi to edit and color grade the video.

The Saturday subjects will include:

- The importance of workflow including recording formats and how to use them to your advantage
- Estimating and planning combined photography and video shoots with forms for estimating video production
- Understanding the lighting, filming and sound techniques needed for video
- Hands on experince with camera, lighting and sound equipment
- Editing and color grading demonstrations
- Common issues in directing talent and a chance to direct yourself
- The importance of post production

All attendees get free music composing software and royalty free music from SmartSound

The latest equipment and software by Apple, Manfrotto, Panasonic, Zeiss, Redrock Micro, Sennheiser, SmartSound, Beachtek and Chimera will be demonstrated.

Registering for Saturday February 26 Workshop

You should register by Friday, February 25 because this is taking place on a movie lot and security needs your name to let you in quickly!

Parking is free you will get directions upon registration.

How much: $149.95 APA/ASMP members will receive a 10% discount refund* on confirmation of valid membership.

Questions call 818.399.3540 or email lee@leewhitephotography.com

*Please put name and membership number in special instructions to seller and the discount refund will be given at the workshop as the APA/ASMP member enters.

LEE WHITE presently instructs two college classes on HD video production for photographers at Santa Monica College.  One is an intensive six-week class for professionals and the other is a sixteen-week class for photography students at the college.  Lee has been a professional advertising photographer for more than thirty years. While still a student at Art Center, College of Design, he shot images for movie posters for Twentieth Century Fox and Paramount. Shortly after starting his professional career he became involved with photomatics for companies such as Mattel plus shooting on set and so began his career-long adventure with narrative imaging. Over a decade ago, Lee started shooting digital video for clients and has experienced video production on all levels from feature films to simple web content.  He loves sharing his knowledge with fellow photographers.

©Lee White